Executive Team
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Alex Bloom, President and CEO
As CEO, Mr. Bloom is responsible for setting the company strategy and positioning the business to fully take advantage of the huge growth in the smartphone market. Mr. Bloom has been instrumental in expanding Handango’s distribution channels and forging content partnerships with top media brands. With more than a decade of experience in the industry, Mr. Bloom has worked in all facets of the wireless landscape including with carriers, content providers and smartphone app stores in various positions in general management, sales and marketing and product management. Mr. Bloom joined Handango, as vice president of content and international where he oversaw content, international websites and the direct to consumer business. Prior to joining Handango, Mr. Bloom served as the general manager of the Motricity smartphone business where he oversaw the direct to consumer website, channel partnerships, technology development and the customer care divisions of the mobile content solutions and wireless services company. Preceding his tenure with Motricity, Mr. Bloom served 11 years at Verizon Wireless, most recently as the director of content and programming. During his time at Verizon Wireless, he managed the content and programming strategies and operations for all consumer mobile content businesses including BREW, Ringtones, Ringback Tones, VCast Video and Mobile Web. Additionally, Mr. Bloom spent six years in various sales and marketing positions as GTE Wireless, including cutting the first Mobile Web (WAP) content deals for the launch of GTE’s first Mobile Web offering. Mr. Bloom earned a Bachelor's degree in Commerce with a concentration in Marketing from the University of Virginia.
Kelly Mulroney, Vice President of Consumer Experience Kelly Mulroney joined Handango in the fall of 2006. As the vice president of consumer experience, Ms. Mulroney will focus on the end-to-end experience and design for technology products for all Handango storefronts, including Handango's global direct-to-consumer Web properties, Handango's on-device storefronts and all partner channels. Ms. Mulroney's tenure in technology includes establishing the Dallas information architecture practice for Internet consultancy Worldwide Xceed Group during the early days of e-commerce. With Xceed, Ms. Mulroney guided a site re-design for Hilton Hotels Corporation, which consolidated Hilton's seven consumer brands onto one platform. The re-design and re-launch of the sites helped Hilton win InternetWeek's annual review of the top 100 e-Businesses in 2000. Following Xceed, Ms. Mulroney established an information architecture and usability practice for Dallas-based cell phone and accessories distributor CellStar. Most recently, Ms. Mulroney served as senior director of user experience at Hotels.com. Under her guidance, Hotels.com created a consumer experience design process that brought together excellence in product management, visual design, interactive design and user research. Ms. Mulroney's efforts helped catapult the Hotels.com Web site to one of the coveted top three places in the 2005 Keynote Lodging Industry Benchmark Study. Ms. Mulroney earned her Bachelor's degree from the University of Pennsylvania, a Master of Letters from the University of Oxford and a PhD from the University of Virginia.
Anne Crowe, Vice President, General Counsel and Corporate Secretary Anne Crowe joined Handango in May of 2008. As Handango's General Counsel, she is responsible for providing advice and direction on all aspects ofcommercial and contractual matters globally, including distribution, end-user, channel partners, vendor and financing agreements, as well as real estate matters and mergers and acquisitions. Additionally, Ms. Crowe oversees management of Handango's intellectual property portfolio, manages and directs outside counsel, advises the board of directors and provides employment advice. Most recently, Ms. Crowe spent 14 years at Avnet, Inc., a Fortune 200, NYSE value-added distributor of electronic components and computer products. As senior vice president and deputy general counsel, she led the legal team which supported a six billion dollar global operating group. While at Avnet, she led various significant acquisitions and divestitures to successful conclusions. She also was selected from their top global executives as one of five recipients of Avnet's prestigious 2007 Chairman's Award for overall outstanding performance. Prior to Avnet, Ms. Crowe was in private practice as a partner at Maxwell and Crowe where she handled banking, litigation, insurance, defense, mediation, real estate leasing and general commercial transactions. Ms. Crowe has been active in the Global Technology Distribution Council. She is a member of the State Bar of Texas, the Dallas Bar Association and the Texas General Counsel Forum. Ms. Crowe received her B.A. with Honors from Kenyon College and has a J.D. from Southern Methodist University School of Law.
Guy Waitley, General Manager of Content / Device Business Recognized as an influential visionary leader with over 15 years of Wireless experience, Guy Waitley is an integral member of the Handango team. As General Manager of Devices, Waitley manages all business and technical aspects of Handango’s on-device application and catalogs. He is also responsible for Content and Developer relationships, testing, device management, and the Handango Commerce Engine. Waitley’s earlier career highlights include Vice President of Brand Management and Wireless Business Development at ATX Group, Associate Director of Business Development and Marketing at Garmin International and Executive Director of Business Development at OnFiber Communications. While at Garmin, one of his responsibilities was to launch Garmin’s line of mobile devices and develop Content relationships for the enhancement of the device offerings. Waitley also served at Sprint for eight years where he climbed from Manger to Director of Business Development and included responsibility for Content and Handset relationships. |
